In This Issue

Smokin Mo’s - HIP Partner

Smokin Mo’s BBQ
301 Main Street #107
Huntington Beach CA, 92648
714.374.3033
www.mosbbq.com

Hours of Operation: 7 days a week 11am-9pm
Independent, Franchise, or Corporate?: Independent
How many locations do you have?: 4 locations
What year was the restaurant established and by who?: 2004 Huntington Beach
How many owners has the restaurant had?: 1
Is the restaurant family owned?: Yes
Who makes up you senior management team?:
Les and Debi Draper
What is the theme of your restaurant?: BBQ
What is the size of the restaurant?: 2000 square feet
How many people does the restaurant seat?: 60
How many employees does your restaurant have?: 20
What night of the week busiest?:
Tuesday/Saturday
What is the average dinner cover (per person including beverage):
$15-$20
What type of cuisine is served?:
BBQ
What is your signature dish?:
Pulled Pork BBQ sandwich w/slaw or the mouth-watering sweet Carolina ribs.
How often do you change your menu?:
Rarely
Average age of guests?:
All ages
How many wines are offered on your list?:
4 local wines
What demographics do you attract?:
Business, singles, dates, family
What type of dinning is offered
?:  Family/Casual

Filed under: Restaurant Profiles


Leatherby’s - HIP Partner

Leatherby’s Cafe Rouge
615 Town Center Drive
Costa Mesa, CA 92626
714.429.7640
www.patinagroup.com

Q & A Restaurant Profile:

1. Hours of Operation: Tuesday-Saturday 5pm-11pm Sunday 4pm-10pm.
2. Independent Franchise or Corporate? Corporate
3. How many locations do you have? There is only one Leatherby’s Cafe Rouge. but Patina has 43 restaurants.
4. What year was the restaurant established and by who? 2006 by Patina Group.
5. How many owners has the restaurant had? 1
6. Is the restaurant family owned? No
7. Who is the head chef and how long have they been with you? Chef: Don Schoenburg has been here for 1 year.
8. Who makes up your senior management team? GM: Jason Tonelli, Chef: Don Schoenburg.
9. What is the theme of the restaurant? Casual Fine Dining Contemporary California Cuisine.
10. What is the size of the restaurant? 3000 sq. ft.
11. How many people does the restaurant seat? 120
12. How many people are on staff? 25
13. What night are you busiest? Friday, because we have an unbeatable Happy Hour.
14. What is the average dinner cover (per person, including beverage)? $40
15. What type of cuisine is served? Contemporary California Cuisine
16. What is your signature dish? Pork Porterhouse.
17. How often do you change your menu? Every 1-2 months
18. How many wines are offered on your list? (Both by the bottle and the glass) Over 100 wines by the bottle and 10-20 wines by the glass.
19. Does the bar offer an happy hour? Yes, our specials are as follows; Tuesdays: Ladies Night $2 beers, $2 liquors, and $2 red and white wine by the glass; Wednesdays: $2 beers; Thursdays: $4 single liquor martinis; Friday: $2 beers and $4 single liquor martinis.
20. Average age of your guest? 25-40
What demographic do you attract? Business, singles and dates.
What type of dining is offered at the restaurant? Casual, Fine Dining and Romantic.

Filed under: Restaurant Profiles


Joe’s Crab Shack - HIP Partner

Joe’s Crab Shack
6550 Marina Drive
Long Beach, CA 90803
562.594.6551
www.joescs.com

Q & A: Restaurant Profile:

1. How many locations does Joe’s Crab Shack have?: 113
2. Independent, Franchise or Corporate?: Corporately Owned
3. Hours of operation: Sun-Thurs: 11am-10pm Fri-Sat: 11am-11pm
4. What year was the restaurant established and by who?: 20 years ago
5. Who is the current owner?: Joe’s Holding Corp
7. What is the theme of the restaurant?: Beach Shack
8. What is the size of the restaurant (in square footage)?: 10,000
9. How many people does the restaurant seat?: 300 +
10. How many people are on staff?: 100
11. What night of the week are you most profitable? Why?: Saturday, people are off work and usually celebrating
12. What is the average cover (per person, including beverage)?: $26 lunch or dinner
13. What type of cuisine is served?: Seafood, Steaks, Sandwiches, Pastas, dessert, salads
14. What is your signature dish?: Buckets of Crab
15. How often do you change your menu?: x2 a year/ plus new special promos about every other month
16. Do you have a Bar/Lounge?: two bars/ outside patio/ upstairs lounge with 15 flat screen TV’s
17. How many wines are offered on your list? (Both by the bottle and by the glass): 6-8
18. Does the bar/lounge offer any happy hour? If so, please briefly describe…: Mon-Fri: 3-7 ( Just drink specials, no food specials)
19. Is there any entertainment offered? If so, what days and what kind?: Staff dancing every 45 minutes, fun birthday celebrations
20. Average age of your guest.: 25-40
21. What demographic do you attract?
a. Family
b. Business
c. Singles
d. Dates
e. All of the above
22. What type of dining is offered at the restaurant?
a. Family Friendly
b. Casual
c. Event/Theme

Filed under: Restaurant Profiles


Anaheim White House - HIP Partner

Anaheim White House
887 S. Anaheim Blvd, Anaheim, CA. 92805
714-772-1381
www.anaheimwhitehouse.com

Q&A Restaurant Profile:

1. What is the size of the restaurant (in square footage)? 5500
2. How many people does the restaurant seat? 250
3. How many people are on staff? 50
4. What is the average cover (per person, including beverage)? $55
5. What year was the restaurant established and by who? 1987 Bruno Serato
6. Who is the current owner and/or senior management team?
Bruno Serato -owner
Sylvano Ibay- General Manager
Joaquin Chavez - Asst Manager
Eddie Meza - Ex Chef

7. How many owners has the restaurant had? 2
8. What type of cuisine is served? Northern Italian / Steak & Seafood
9. What is your signature dish? Braised beef with horseradish & Jackie O dessert assortment
10. Who is the head chef and how long? Eddie Meza 20 yrs
11. Do you have a Bar/Lounge? What type of license does the restaurant have? Full Service bar only (no Lounge)
12. How many wines are offered on your list? Both by the bottle and by the glass? Over 250 by bottle, 20+ by glass
13. Is there any entertainment offered? If so, what days and what kind? Jazz pianist most Saturday evening (please inquire for dates)
14. Does the bar/lounge offer any happy hour? If so, please briefly describe? no
15. What type of dining is offered at the restaurant?
a. Family Friendly
b. Casual
c. Fine Dining/Romantic
We are a 1909 turn of the century two story mansion converted into a restaurant. We offer 12 private dining rooms for groups of 20 or larger and serve Italian/Steak & Seafood. Voted one of most romantic restaurants by Gayot.com. Award winning Champagne Brunch and wine list. Visit www.anaheimwhitehouse.com for more information.

Filed under: Restaurant Profiles