Peter Reaske, CEO of Myx Beverage LLC, has announced that Michael Sylvester, a beer and spirits industry veteran, will join the company in the position of Vice President, National Sales Manager.
Sylvester, who was most recently Vice President of Sales – East Division for Warsteiner Importers Agency, Inc. , will oversee the national roll-out of Myx Fusions, a moscato-based beverage that brings an innovative new taste, look and style to the casual drinks marketplace.The new brand is poised for success with a partnership with superstar Nicki Minaj, appealing packaging and delicious flavors based on the fastest-growing wine varietal in the U.S.
At Myx Beverage, his first responsibility will be the continuing roll-out of Myx Fusions, the fruit-infused, single serve moscato wine beverage that is blurring the lines between beverage categories. An “anytime wine” with an easy to open, twist off cap, it combines the casual occasionality of beer with the elegance of wine. All natural and refreshingly carbonated, Myx Fusions comes in three flavors – coconut, peach and original moscato.The sleek, perfectly sized 6.3-oz signature cobalt blue bottle fits right into any retailer’s cooler, right next to the beer.
Published by Michael Alcaraz
07/21/2013
