Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television-produced hit relationship series.
The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor Juan Pablo Galavis and the M&M’S Peanut spokescandy, Yellow. Throughout this season of “The Bachelor,” Yellow will be featured in four, thirty-second video vignettes during commercial breaks, where he, Juan Pablo and series host Chris Harrison hang out in the iconic “Bachelor” mansion, discuss women and bond over their shared experience of being irresistible.
In addition to the video vignettes, M&M’S will support the partnership through print advertorials in People and Us Weekly, as well as social content on a custom M&M’S Facebook tab and Yellow’s Twitter feed.
posted by Sarah McCallum
01/23/14
