To launch their entry into South Asia, Johnny Rockets has signed a franchise agreement with Haris Malik, owner of Hamden International, to open 10 Johnny Rockets restaurants in Pakistan over the next decade.The first location at Dolmen City Shopping Mall in Karachi is scheduled to open next spring, and Malik is aggressively targeting Lahore for his second restaurant.
“Johnny Rockets is a brand that has massive potential in Pakistan due to its unique, nostalgic dining experience,” said Malik.”The all-American menu, twirled straws, decade-spanning music and dancing servers will be new to the Pakistani market, and the fact that we’ll offer table service will align well with our family-focused dining culture.”
Posted by Lauren Grelle
12/03/2012
