Johnny Rockets launched an inaugural promotion called “Celebrating the Originals.” The new campaign is in honor of the company’s 25th anniversary. The promotion focuses on Johnny Rockets Original Hamburger and includes sweepstakes where guests have a chance to win a Vespa and other various prizes.
According to Johnny Rockets Senior Vice President of Marketing, Tim Hackbardt, “Our strategy is simple. Launch the celebration with our original hamburgers that built the international appeal of our brand, exceed our guests’ expectations by taking our shakes to another level and partner with fun brands that can naturally merge their loyal fan base with ours by adding value for all participants.”
For more info, visit: www.johnnyrockets.com
Posted 12/23/10.
