PITFIRE ARTISAN PIZZA BRINGS EARLY HOLIDAY CHEER TO PASADENAWITH A NEW RESTAURANT OPENING ON THURSDAY, DECEMBER 4
The eighth Pitfire restaurant fires up on Arroyo Parkway to servesignature gourmet pizzas, handcrafted cuisine, and cocktails to Pasadena locals
WHAT: Pitfire Artisan Pizza, Paul Hibler’s Los Angeles-based restaurant company known for its signature rustic, fire singed pizzas, and handcrafted cuisine with simple fresh ingredients, will officially open the doors of its Pasadena location at 11 a.m. on Thursday, December 4. To celebrate, Pitfire has partnered with the Pasadena Education Foundation, and will donate 100% of the net proceeds from all dine-in and take out sales on opening day from 11 a.m.-10 p.m. to the organization, helping to directly support Pasadena Unified School District teachers in their classrooms.
The newest location of the “anti-chain” adds to current Pitfire restaurants in North Hollywood, Downtown Los Angeles, Westwood, Mar Vista, West Hollywood, Costa Mesa, and Manhattan Beach. Designed by Reed Architecture Group and designer John Colter of Colter & Co., the 4,500 square foot Pasadena restaurant is located in a dramatically altered Sizzler’s space on Arroyo Parkway, and offers a community gathering space with indoor and outdoor seating. The Pasadena eatery will also feature a full liquor bar, similar to that of the company’s Fairfax location, serving a thoughtful menu of seasonal and classic cocktails, in addition to a unique craft beer and wine selection.
Hibler will also introduce Superba Snacks & Coffee in February 2014, the fifth concept to join the American Gonzo Food Corporation restaurant family, which will be located next door to the Pitfire Pasadena restaurant, and will serve fresh breads, pastries, and Verve Coffee Roasters coffee daily.
WHEN: Opening Day
Thursday, December 4 11 a.m.-10 p.m.
Regular Hours
Sunday-Thursday 11 a.m.-10 p.m.
Friday-Saturday 11 a.m.-11 p.m.
WHERE: Pitfire Artisan Pizza Pasadena
730 S. Arroyo Pkwy
Pasadena, CA 91104
www.facebook.com/PitfirePizza1
ABOUT PITFIREARTISANPIZZA:
Pitfire Artisan Pizza is a Los Angeles-based restaurant company that produces rustic, fire singed pizzas, and handcrafted cuisine from simple, fresh ingredients. First opened in 1997 by Paul Hibler and David Sanfield, Pitfire was the initiator of the artisanal pizza boom, with Hibler striving to heighten guest enjoyment by designing one-of-a-kind spaces that encouraged a communal dining experience. Now, more than 15 years later, Hibler is considered a godfather of the Los Angeles pizza scene, with eight locations in North Hollywood, Downtown Los Angeles, Westwood, Mar Vista, West Hollywood, Costa Mesa, Manhattan Beach, and Pasadena. Every Pitfire space features its own distinct design, as the architects and designers working on each restaurant are given a “kit of parts” with which to create forward-thinking, inventive designs, including Pitfire’s signature red wood-fired pizza kiln. More information can be found at www.pitfirepizza.com or on Facebook or Twitter.
ABOUT PASADENAEDUCATIONALFOUNDATION:
Pasadena Educational Foundation is a nonprofit organization that advocates for public education, engages the community, and develops resources to support excellent education for every Pasadena Unified School District student. Whether it be through the arts, music, health centers, gardens, or STEM programs they support, PEF is dedicated to creating a better future for the public school students of Altadena, Pasadena, and Sierra Madre. http://pased.org/.
ABOUT THEPASADENAUNIFIEDSCHOOL DISTRICT:
The Pasadena Unified School District (PUSD) serves pre-K to 12th grade students in a 76-square mile area that includes the communities of Altadena, Pasadena, Sierra Madre and unincorporated parts of Los Angeles County. Pasadena Unified School District provides a caring, engaging and challenging educational experience for over 18,000 students every day. http://pusd.us
