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Nielsen Report: Aging Well: How to Win with the Growing and Lucrative Segment of Health-Focused Seniors
Does it really work & Who’s doing it?
As the world’s population lives longer, consumers are focused on staying active and being healthy. Almost half of respondents in a recent Nielsen global survey (45%) said eating healthy is the most important priority after retirement. And this group deserves attention. In just three years, close to 50 percent of the population in the U.S. alone will be 50 and older, and they will control 70 percent of the country’s disposable income.
While manufacturers and retailers in North America have made strides in meeting the needs of aging populations, there’s still plenty of room for improvement.
Where are businesses falling short? How can you better understand and innovate to meet the needs of this powerful and lucrative group? Join us to understand the health and wellness opportunity with aging consumers in North America.
Nielsen is a leader in food research. You won’t want to miss this informative meeting.
