NRA Market Executives Group Spring Conference

The National Restaurant Associations Market Executives Group (MEG) Spring Conference
May 14-16

Restaurant Marketing Professionals gather to exchange ideas, learn from Industry Experts, and network prior to the start of the National Restaurant Show.

Attendees can now register for the upcoming NRA Marketing Executives Group (MEG) annual spring conference in Chicago. The conference will be held at the Westin Michigan Avenue, and MEG attendees receive a special nightly rate of $249. The cost to attend MEG, which includes all meeting materials, meals and breaks, is $495 per person for NRA members and $995 for non-members. To register, go to www.restaurant.org/meg

Shoot for the Summit, Take Your Brand to the Top 2014, the theme for this year’s three-day gathering, features an array of industry influencers and tastemakers, proven leaders and consumer behavioral experts. Jonah Berger, the James G. Campbell associate professor of marketing at the Wharton School of Business at the University of Pennsylvania, will give the opening keynote address with Matt Brown, chief gaming officer of Contenco, giving the closing keynote address. Additional speakers and topics will be announced in the next few weeks.

Kicking off the three-day event is a preconference discussion on menu labeling taking place from 4-5:30pm at the Westin Michigan Avenue on Wednesday, May 14 followed with an opening reception hosted by Alaska Seafood from 6-8pm. The conference closes with a late afternoon cocktail party on Friday, May 16. To learn more about MEG’s spring conference, go to www.restaurant.org/meg.