Spectrum Center Drive
Irvine, CA 92618
USA
Umami Burger announced the latest collaboration in its Artist Series, Cameron’s Dallas BBQ Burger by Cameron Dallas, of which a portion of the sales of each burger will be donated to Children’s Hospital Los Angeles.
“Cameron is an Umami Burger regular and he had a lot of creative ideas for his own burger,” said John Kolaski, President of sbe’s Disruptive Restaurant Group, a subsidiary of sbe, Umami Burger’s majority shareholder. “We played with how to put his own unique twist on a barbecue burger that amps up the heat and the umami flavor.”
Cameron’s Dallas BBQ Burger features Umami Burger’s signature beef patty, with sharp cheddar cheese, miso-maple bacon, tempura serrano peppers, and savory bbq sauce. Cameron’s Dallas Burger is available for $14 starting on December 15 at participating Umami Burger locations nationwide.
“My friends and I have been eating at Umami Burger since I first moved to Los Angeles,” added Cameron Dallas. “The first time I tried one of their burgers, my mind was blown and I’ve always wanted to create my own.”
As part of the promotion for Cameron’s Dallas BBQ Burger, guests will have an opportunity to get a free order of Truffle Fries, one of Cameron’s favorite Umami Burger dishes. Guests who order Cameron’s Dallas BBQ Burger, follow @umamiburger on Instagram and post a photo of the burger with #camxumami simply need to show the post to their server to get a free order of Truffle Fries.
One dollar from each Cameron’s Dallas BBQ Burger sold from December 15 – January 31 will be donated to Children’s Hospital Los Angeles (CHLA). Children’s Hospital Los Angeles is one of the country’s leading pediatric academic medical research centers, providing lifesaving and life-changing care for children from around the world with serious injuries and complex health conditions. CHLA is dedicated to creating hope and building healthier futures for children through comprehensive care, groundbreaking medical research and training the next generation of top pediatric specialists. As a nonprofit institution, CHLA has relied on the generosity of others to fulfill its mission for more than 115 years.
More than just a “digital celebrity,” this model, entrepreneur and content creator has a fan base of over 35 million followers across five different social media platforms. A growing style influencer, Cameron will star in upcoming advertising campaigns for both Dolce & Gabbana and American Eagle. Cameron’s business savvy and interest in developing new talent led him to join and co-produce the global touring convention, MAGCON. He continues to discover and support the next generation of social media talent by inviting them to join the MAGCON family. Cameron will next be seen in “Chasing Cameron” for Netflix, with all episodes available on December 27. Together with close friends he sets out on MAGCON’s first international tour. From Paris to Italy and even down under in Australia, this group’s fan-damonium reaches a fever pitch. It’s not all selfies and snap stories as the series explores the stark contrast between their public online profiles and their personal lives, and gives an unfiltered view into the unique world of digital celebrity.
Umami Burger first rose to national notoriety when it was named Burger of the Year by GQ in 2010, and it has continued to rack up the accolades ever since. Most recently, Umami Burger was named the Best Burger in America by Men’s Journal, one of the 25 Most Innovative Consumers Brands of 2016 by Forbes’ CircleUp25, and one of the Best Burger Chains in Chicago by the Chicago Tribune.
News of the latest Artist Series Collaboration with Cameron Dallas follows news of Umami Burger’s national partnership with uberEATS, building on an impressive year of expansion for the brand. In 2016, Umami Burger opened a new Santa Monica restaurant and a second Chicago-area restaurant in the West Loop. Umami Burger also announced a deal with Medeiros Holdings Co., Ltd., to open 10 restaurants across Japan in the next 5 years.
For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter and Instagram. To learn more about the about Children’s Hospital Los Angeles, go to chla.org.
About Umami Burger:
Founded in Los Angeles in 2009, Umami Burger has been named GQ’s Burger of the Year Men’s Journal’s Best Burger in America and one of the 25 Most Innovative Consumers Brands of 2016 by Forbes’ CircleUp25. Currently, there are more than twenty locations open in California, New York, Illinois, and Nevada with additional locations planned around the world, including 10 locations in Japan. sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger’s majority shareholder. For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter and Instagram.
About sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio featuring 22 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 129 global world-renowned hotel, entertainment and food & beverage outlets. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. sbe will continue its expansion with 13 hotel properties opening in the next two years (some with residences), including the SLS New York, SLS Seattle, Mondrian Doha and Mondrian Dubai. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Morgans, Royalton, Sanderson and St Martins Lane. In addition, sbe has the following international acclaimed restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi’lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar. More information about sbe can be obtained at sbe.com or by downloading the sbe App.
