ICONIC ITALIAN-BASED VEGAN BURGER CONCEPT OPENS IN WEHO
Hippie-hued Flower Burger continues to bloom in Los Angeles with the grand opening of its West Hollywood location.
After the ultra-successful launch of its California ghost kitchen this past Spring, plant-based eatery Flower Burger opened its first brick-and-mortar location on October 21, 2021. Angelenos, vegans and non-vegans alike have awaited the opening of the flagship location which was given the signature flower factory and feel-good touch in the space formerly occupied by Hedley’s at 640 N Robertson Blvd–located in the heart of West Hollywood.
On the menu at the new location are its signature instagram-worthy burgers, such as the
Jungle Burger, Classic Chickpea, Spicy Chickpea, Tangy Chickpea, Original Flower Burger
and Cherry Bomb–all utilizing 100% natural and vegan ingredients. Each component in the
burgers is carefully thought out, prioritizing not only taste but nutrition as well. The
exquisite buns get their colors from natural ingredients such as turmeric, blue spirulina,
purple carrot extract, and cherry and beetroot extract. Sauce highlights include the brand’s
very own Flower Mayo, made from 100% organic soy milk, the Rocktail (a take on Cocktail
sauce) with ketchup, mustard, and nori, and the Wild Sauce, a plant-based smoky burger
sauce.
Other offerings include the explosive Flower Bombs, made up of seitan and red kidney
beans as well as the decadent Chocolate Salami for dessert. Whether looking for a grab & go lunch, after-work bites or a delicious and healthy meal before a night out, Flower Burger caters to it all.
“We’re excited to bring the passion and energy of Flower Burger to the U.S. and have plans
to expand quickly. We love that Angelenos prioritize all the same values that we do, from
inclusivity to sustainability. From day one it has been our mission to create an inviting
international brand that motivates customers to eat plant-based, ” said Founder Matteo
Toto.
“Bringing the Flower Burger brand to the place I now call home has been a dream come
true! We’re extremely excited to continue growing the Flower Burger community and
bringing the brand to different neighborhoods, encouraging them to be more conscientious
through our inventive burgers,” said Partner & Entrepreneur Elena Platt.
Guests can look forward to a euphoric and inclusive experience through the location’s fast-casual dining model, with vibrant and psychedelic design elements by artist Kyle Thomas.
The location features 24 indoor seats as well as 8 outdoor seats facing Robertson Bjusoulevard,
with all furniture being handcrafted in Italy.
The restaurant will be open from Sunday to Thursday for lunch and dinner from 1130pm to
1030pm and Friday to Saturday from 1130am to midnight. Additionally, Flower Burger
West Hollywood will be available to order via delivery platforms including Grubhub,
DoorDash, and Uber Eats.
To celebrate Flower Burger West Hollywood’s grand opening, the restaurant will be
hosting a grand opening party with a live DJ and free mini burgers all day long on October
21.
About Flower Burger
Founded in 2015 in Milan by Matteo Toto, Flower Burger is an innovative fast-casual concept
serving colorful vegan burgers in its 20 locations across Italy, France, UK and the
Netherlands. The concept made its North American debut last spring with the launch of a
ghost kitchen in Culver City. All burgers are produced from raw ingredients and without the
use of additives in its central production facility and they are based in-store order.
For more information about Flower Burger, visit flowerburger.us or follow along on
Instagram @flowerburger_usa and Facebook at facebook.com/flowerburger.usa
