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Made To Order

Made to Order: An Analysis Of US Consumer Perception Towards Personalization

At least one in four Americans have personalized a product either for themselves or for someone else, and nearly thirty percent report interest in personalization.

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The whitepaper Made to Order: An Analysis Of US Consumer Perception Towards Personalization uses YouGov data to provide insights into:

  • Why brands should tap into personalization
  • Which industries show strong potential for personalization
  • Who potential and current personalizers are and how best to reach them
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