Carl’s Jr. recently announced that customers supporting “Pink Star” a month long, in-store restaurant fundraising program, donated more than $300,00 for breast cancer awareness and support in 2006. A portion of the funds were presented during an annual franchise conference event in Chicago and accepted by Janelle Hail, founder of the National Breast Cancer Foundation (NBCF). This is the second year that Carl’s Jr. franchise restaurants have conducted the in-store donation program, and the first that company-operated restaurants joined in to support the cause. During the charity promotion, Carl’s Jr. restaurant guests at nearly 1,000 locations across the western U.S. were encouraged to donate $1 to breast cancer when placing their order at the register. As a thank-you for the donation, these guests received a personalized pink Happy Star(tm) to put on display in the lobby and a coupon redeemable for a free beverage on a future visit.
