Rubio’s Brings a New Look and Name to Los Angeles
Leading Fast Casual Restaurant Redesigns Several Locations
Rubio’s Restaurants, the popular fast casual chain known for its uniquely delicious coastal cuisine and popularizing the fish taco, has announced the redesign of several Orange County-based restaurants. The new and improved restaurants, located in Laguna Niguel, Mission Viejo, San Clemente, Rancho Santa Margarita and Foothill Ranch will be re-opening to guests throughout May. These restaurants are the first in the Orange County area to undergo the transformation, and there are plans to expand to other areas within the county.
As announced last fall, Rubio’s Restaurants will redesign 45 of its California-based restaurants throughout 2015 to reflect the brand’s evolution and culinary progression. During a successful design trial at the Carmel Mountain Ranch restaurant in San Diego, the new ocean-inspired look received overwhelmingly positive feedback related to the design, décor, color scheme and overall ambiance by thousands of guests. There was also a significant improvement in sales.
“Since opening the first Rubio’s in San Diego in 1983, our brand has grown to encompass nearly 200 restaurants and has evolved to feature a more expansive grilled seafood menu,” said Ralph Rubio, co-founder of Rubio’s. “As a native to Southern California, it gives me great pleasure to share our redesign journey with guests in the Orange County area. We’re confident our guests will continue to enjoy our amazing food while experiencing an enhanced ambiance.”
The new restaurant design draws inspiration from the sea and features elements and aesthetics reminiscent of the brand’s beach heritage. Hues of cobalt, green, indigo and sand sparkle throughout the restaurants and patios with shimmering blue tiles that guide guests to Rubio’s signature salsa bar. Descriptive wall panels that depict Rubio’s rich history greet guests as they enter while artwork detailing the brand’s philosophy, quality ingredients and cooking techniques are spread throughout the dining room. Modern pendant lighting illuminates natural wood found throughout the restaurant and community seating, and the multi-colored chairs evoke thoughts of coral and sea shapes.
In addition to the reimages, the Orange County-based restaurants will include Coastal Grill in their logo. The updated name and logo reflect the brand’s evolution beyond its signature Original Fish Taco and represent its vast coastal cuisine menu.
Rubio’s uses sustainable seafood in nearly all of its seafood dishes and continues to expand its menu with innovative recipes ranging from sustainable shrimp to Atlantic salmon. In addition, Rubio’s also offers crisp fresh salads, grilled marinated chicken and steak, “no-fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and sangria to complement any meal
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