New research from the National Restaurant Association (NRA) found that 33 million Americans will rely on restaurants for all or parts of their Thanksgiving meals this year. In addition, 46 million Americans are expected to dine out while shopping on Thanksgiving Day or Black Friday. The NRA’s consumer survey found that 15 million Americans plan to visit a restaurant for a Thanksgiving meal this year, an additional 14 million plan to order parts of their Thanksgiving meal from a restaurant to be eaten at their home or someone else’s home, and 4 million plan to order a full takeout Thanksgiving meal from a restaurant. The survey also asked consumers whether they plan to visit a restaurant while shopping on Thanksgiving or Black Friday. Of the respondents who said they plan to go out shopping on Thanksgiving Day or evening this year, 39 percent said they expect that they will visit a restaurant while doing so. Of the respondents who said they plan to go out shopping on Black Friday, 60 percent said they expect that they will visit a restaurant. Overall, 46 million shoppers are expected to dine out on Nov. 28 and 29 this year.
Posted by Elise Felicetta
11/19/2013
