The first M&M’s store in France has just opened its doors in Terminal 2A at Paris-Charles de Gaulle Airport. This unique and interactive 116 sqm area managed by LS Travel Retail is a careful mix of famous M&M’s characters and the magic of Paris. Aeroports de Paris is thereby adding further variety to its stores and enabling all of its passengers to take home a little “gourmet” souvenir of Paris.
The entire concept store is a nod to Paris. The symbolic entrance is a replica of the Arc de Triomphe, with the two most iconic M&M’s characters on either side, one with a beret and a French flag and the other holding a French baguette.
Passengers will be able to pick ‘n’ mix thanks to the famous “wall of colour” consisting of a large number of dispensers spread throughout the store. It is the first time that a system like this has been seen in an airport.
The concept store is laid out in the five most distinctive M&M’s colours: red, yellow, green, blue and orange.
Decorative items resemble Paris architecture: the lights, the digital screens in the form of Morris columns, etc.
Each M&M’s character is placed in a location in the Capital and illustrates a typical scene from Parisian life: the painters of Montmartre, shopping in the grand avenues, the tourist with map in hand, etc.
To encourage interaction and bonding with passengers, there is a space next to each character which is perfect for taking photos.
posted by: Eric Fujimori
6/16/14
