Los Angeles, Calif. (April 29, 2020) – Since the “Safer at Home” mandate went into effect nearly seven weeks ago, the Friday night end-of-the-work week ritual of gathering with friends to enjoy “dinner and drinks” at a local restaurant was immediately halted. As the nation continues to observe social distancing, Friday night makes its return with #AmericasToast, a grassroots movement to guide our nation back to a sense of normalcy by encouraging people to order dinner and drinks, non-alcoholic beverages included, from their favorite restaurant on Friday nights, find their happy place at home, and raise a glass in unison at 7 p.m. to restaurant workers nationwide. #AmericasToast will go live every Friday at 7pm (PST) on Instagram at @AmericasToast.
“As each week goes by people are yearning for what life was like before we were told to remain at home,” said Dan Bejmuk, co-founder and CEO of Dreambox Creations, a leading digital marketing agency with one of the largest portfolios of restaurant brands and one of the creators behind #AmericasToast.
“Friday night used to be the start of the weekend and the end of the work week for most people. The ritual of meeting up with friends over dinner and drinks was something we all took for granted – the opportunity would always be there – until it was not,” Bejmuk said. “#AmericasToast is another way to support our restaurant community by ordering dinner and drinks on Friday nights and raising a glass at 7 p.m. in honor of the restaurant owners and workers.”
Join #AmericasToast every Friday night at 7 p.m. (PST) live on Instagram at @AmericasToast to raise a glass for restaurant workers coast-to-coast, from chefs and restaurateurs to bartenders and dishwashers. Participants are encouraged to order dinner and drinks from their favorite eatery and join in by sharing images.
Organizers are currently working with industry partners to identify and support restaurant and bar employee relief funds. For more information on #AmericasToast, visit their website. To connect on social media, search @AmericasToast.
