BEST WINES SHAKES UP WINE RETAIL WORLD WITH PURCHASE OF WINE EXCHANGE
Best Wines, one of America’s most dynamic companies on the premium retail wine scene since opening its doors just two years ago, announces the acquisition of premier independent wine retailer, Wine Exchange. Wine Exchange, and its website Winex.com, continues to be one of the pioneers in premium discount wine retailing since its inception in 1982.Best Wines managing partners, Tristen Beamon and Kyle Meyer, were both intimately familiar with Wine Exchange having worked there for a combined 30 years prior to developing Best Wines.
Best Wines Group, which includes Best Wines Online, Napa Direct, and BW Direct, will fold the Wine Exchange entity into its portfolio increasing the tailored wine experiences across its client channels.”Wine Exchange is a renowned name in wine retailing. We are proud to spotlight this brand and take Wine Exchange and Winex.com to new modern heights, including renaming our store in Santa Ana this Spring,” shared Beamon, CEO of Best Wines Group and former General Manager of Wine Exchange. Meyer, Best Wines Group Director of Operations and Purchasing added, “At Wine Exchange, we were one of the first to create a wine experience, not just a sale such as crafting daily stories with our offers and the Hot Legs video reviews. I am excited to wear the Wine Exchange name again and give it the ingenious Best Wines touch.”
Steve Zanotti, former Wine Exchange Owner, will continue as a trusted voice, reviewer and writer with the new Wine Exchange for Best Wines Group. “I am happy the Wine Exchange name will continue and thrilled I can focus on the experience of wine for our customers,” commented Zanotti.
The Best Wines acquisition of Wine Exchange will be final as of March 1, 2015. In the interim, Wine Exchange will continue business as usual. In March, Winex.com will unveil a new look and brand experience, yet pay homage to its 30 years in business as a leading force in wine sales. “Though we are closing our doors in Orange, our customers’ expectations will be surpassed in the hands of the Best Wines Group,” said Zanotti.
Best Wines Group is a multi-faceted company showcasing premium sourced wines from around the world for multiple channels including retail, wholesale, import, and distribution. Owners Tristen Beamon and Kyle Meyer are renowned for their business creativity, insight, palate, and personable touch. Whether in-store or online, they break down the mystique of wine into approachable, understandable, and ultimately highly enjoyable experiences. Best Wines Group share their award-winning wine selection via video interviews with the world’s top wine talent, newsletters, their innovative website bestwinesonline.com, and cutting edge retail store located at the corner of Warner and the 55 Freeway in Orange County, CA. For further information call 1-888-817-8880 or email winex@bestwi
