Last week the World Food Travel Association (WFTA) officially kicked off Cascadian Cuisine, a new initiative focused on the development of a regional food and drink brand as a tool for economic development. The goal is that the new regional food brand will drive consumer awareness, create jobs and support the tourism efforts of communities across the region. At the meeting, the Association welcomed some of the most fervent food, drink and tourism players in the region to discuss topics such as borders, agricultural hallmarks, local entrepreneurship and sustainability in Cascadia.
Published by Stephanie To
06/18/13
