ChipotleMexicanGrill recentlylaunchedthe”CultivatingThought”authorseries,anewprogramthatfeaturesoriginalessayswrittenbyinfluentialthought-leaders,authors,actorsandcomediansonits restaurantpackaging.CreatedinpartnershipwithNewYorkTimesbest-sellingauthorJonathanSafranFoer(ExtremelyLoudandIncrediblyClose,EatingAnimals,EverythingisIlluminated),whocuratedtheseries,thesestoriesaremeanttoentertaincustomers whileexposingthemtosomeofthemostcreativeandinfluentialpeopleofourtime.
Chipotlehastraditionallyproducedcontentthataimstochangethewaypeoplethinkaboutandeatfastfood.Thisauthorseriesservesasanextensionofthecompany’smissiontotelltheiruniquestorybyengagingcustomerswiththought-provokingideasand culturalissues.Theessaysareaccompaniedbyuniqueillustrationscommissionedfromawiderangeoftalentedartists.
“Packaginginfastfoodrestaurantsistypicallysoldtoadvertisers,orusedtopromotenewlimited-timemenuitems,butwehaveneverusedourpackagingthatway,”saidMarkCrumpacker,chiefmarketinganddevelopmentofficeratChipotle.”Instead,wehaveusedittoentertainourcustomersusingwit,humoranddesign.Followinginthattradition,ournewpackagingallowscustomerstoconnectwithagreatselectionofentertainingandthought-provokingauthorstheymaynototherwisehaveencountered.”
InadditiontoFoer,contributorsforthe”CultivatingThought”authorseriesinclude:
– JuddApatow-GoldenGlobenominatedwriter/director/producer,Thisis40,Bridesmaids,Girls
– SheriFink-Pulitzer-prizewinningreporter/author,FiveDaysatMemorial:LifeandDeathina Storm-RavagedHospital
– MalcolmGladwell-NewYorkTimesbestsellingauthor,journalistandspeaker,TheTippingPoint,Outliers,Blink
– BillHader-Emmy-winningcomedian/actor/producer,SaturdayNightLive,SouthPark
– MichaelLewis-NewYorkTimesbestsellingauthorandjournalist,FlashBoys,TheBlindSide, Moneyball
– ToniMorrison-PulitzerandNobelPrizewinningauthor,Beloved
– StevePinker-award-winningexperimentalpsychologist,renownedwriteronlanguage,mindandhumannature
– GeorgeSaunders-NewYorkTimesbestsellingshort-storyandessayauthor,”Tenthof
– Sarah Silverman-Emmy-winning actress/comedian, The Sarah Silverman Program, Saturday Night Live, School of Rock
Eachwriter’sworkwillbefeaturedonacuporbaginChipotle’srestaurants.Theessays,allthemedas”two-minute”readings,varyintopicandfocus,representingtherangeoftalentaswellastherangeofperspectivesofthese10writers.
The”CultivatingThought”packagingis already availableinmanyChipotlerestaurants,andwillbearrivinginallrestaurantsinthecomingweeks.Formoreinformationabout”CultivatingThought,”pleasevisitchipotle.com/cultivatingthought.
Posted by Meghan Ogilvie
5/21/14
