Devotion Spirits, Inc., maker of Devotion Vodka, the world’s first gluten-free, sugar-free and 100% Made in the USA flavored vodka family, announced that CEO Drew Adelman will appear as the weekly master mixologist on Celebrity Taste Makers, a weekly TV show that airs on PIX 11 in New York and New Jersey at 5:30 p.m. on Saturdays. Adelman joins two-time Emmy nominated host Lisa Mateo for a new cocktail segment, The Shakedown, to create smart sugar-free and gluten-free martinis and cocktails.
Adelman’s The Shakedown segment will debut on Saturday, October 5, and he will serve as the mixologist for all Shakedown segments throughout the season. The first show, which was shot at Indulge at Pier Village in Long Branch, N.J., will incorporate how to make the Perfect Cosmo. As part of the segment, Adelman will demonstrate the intricacies of making some classic cocktails, while introducing some exciting new creations that incorporate Devotion Vodka’s line-up of six refreshing flavors. In fact, many of the cocktails created will complement meals featured on Celebrity Taste Makers.
Adelman’s participation on Celebrity Taste Makers coincides with Devotion Vodka’s launch of Cosmos Against Cancer:Devoted to a Cure, a month-long charity campaign in support of the fight to eradicate breast cancer. Devotion will donate proceeds from every bottle of its Perfect Cosmo flavored vodka sold (both on-premise and off-premise) throughout the month of October to the Pink & Bloom Foundation, a 501c3 organization committed to raising funds for cancer research and advocacy programs.
Today, with gluten-free products being one of the strongest growth categories in the food and beverage industry, and as the demand for sugar-free alternatives continues to rise, Devotion Vodka offers a premium, lower calorie flavored vodka option. Geared toward image-conscious men and women who live active lifestyles, viewers will experience how they can indulge in Devotion’s new smooth-tasting flavored vodkas.
Devotion Vodka, which is 100% corn based, teamed up with Allen Flavors, the #1 Privately Owned Flavor Company and maker of Arizona Iced Tea, to develop a process of eliminating sugars as a flavoring agent in vodka. Many mass produced flavored vodkas available in the marketplace have been diluted by sugary flavoring agents. In lieu of sugar, Devotion uses an essence process along with natural flavor compounds to ensure its flavored vodkas maintain sugar-free attributes. Devotion Vodka (SRP of $19.99) is available for purchase at retail stores, restaurants and bars in several states, with distribution expanding throughout the U.S
Posted by Lauren Harrity 10/27/13
