Since food trucks appeared on the restaurant scene theirperceivable threat to brick-and-mortar restaurants has been widely debated, and a recent survey conducted byThe NPD Group, a leading global information company, finds that consumers replace a quick service restaurant (QSR) visit with a food truck visit. The NPDfoodservice market researchsurvey, which addressed the awareness and practice of obtaining foods and beverages from food trucks, asked respondents where they would have obtained their meal or snack if not from the food truck, and about half of the consumers surveyed said they would have ordered from a fast food restaurant. Another 20 percent of respondents said they would have skipped the meal altogether, implying their visit to the food truck was spontaneous or unplanned.
Published by Stephanie To
08/29/13
