Nosh, a mobile app for iPhone/Android let's diners see the menu of the restaurant, and allows them to see the most popular menu items, pictures and individual reviews of items. We currently have over 200,000 menus in our database and over 1.5 million dish-level ratings. Nosh has a strong social component where users can then add their own reviews and share their experience with their friends on Facebook, Twitter, FourSquare (and soon Google+). We've found that getting tweets and updates from the restaurants directly don't have a strong impact on social networks, but getting a dish level review from a friend or somebody you are following has much greater impact and credibility.
