Hampton Inn and Marriott Are Top Hotel Brands in Customer Experience Ratings, According to New Temkin Group Research. Large-Scale Research Study Rates More Than 200 Companies, Across 18 Industries Based on Feedback Survey of 10,000 U.S. Consumers.
Hampton Inn and Marriott were the top rated hotel brands and the only two to receive “good” ratings. The next seven hotel brands earned “okay” ratings while the bottom three hotel brands in the ratings.
The Temkin Experience Ratings evaluates three dimensions of
customer experience:
Functional: Does the company meet consumers’ needs?
Accessible: How easy is it for consumers to do what
they are trying to do?
Emotional: How do consumers feel about their
interactions with companies?
For more information:
www.temkingroup.com
Posted by Suzanna
