Excel Branding (EXCC), a publicly traded licensing and branding corporation, announced its appointment as exclusive licensing agent on behalf of Harry Morton Holdings. Excel will be pursuing a variety of licensing opportunities that relate to iconic Hollywood nightclub The Viper Room, the popular restaurant chain Pink Taco and newcomer to the fast-food scene, Fuku Burger.
“The Viper Room, Pink Taco and Fuku Burger all embody integrity and quality in a way that is completely unique in any industry,” said Robert Stone, VP Licensing of Excel Corporation. “Our goal will be to capture the true essence of all three brands that resonate with myriad consumers; we couldn’t be more thrilled with the opportunity.”
Among areas of interest for brand expansion are fashion apparel and accessories, textiles for the home and kitchenware and food specialties. While The Viper Room will focus on edgy, high-quality apparel and goods, Pink Taco will have stronger home goods with a twist focus; Fuku Burger will expand their brand exponentially with a full launch of young, hip and exciting products.
Excel Corporation is best known for its representation of consumer brands including Benedetto Arts LLC, Jackie Evancho, Tractor Jeans, and Ruthless Collective from the makers of Miami Ink. Excel anticipates that the move towards total product expansion will significantly increase the engagement factor between all three brands and the consumer by amplifying brand recognition opportunities.
posted by Tiffany Haslacker
01/24/2013
