Global restaurant chain Johnny Rockets announced today their latest menu concept – the new Build-Your-Own-Burger (B.Y.O.B.) ordering option. With a price point starting at $5.49, the new menu approach presents consumers with the opportunity to individualize their burger far beyond the brand’s standard offerings.
As part of the new B.Y.O.B. program, guests will be given a B.Y.O.B. menu insert, designed by Orlando- based branding services agency, Push. Complementing the already unique dining experience at Johnny Rockets, guests will be able to choose from a broad range of hamburger toppings, providing them with hundreds of available flavor combinations. Guests can begin with one of four protein options including chicken breast, turkey, 100%
soy Bocaburger and Johnny Rockets’ famous 1/3-pound hamburger made with 100% fresh, never frozen, all natural beef.Consumers can then create hundreds of iterations of the classic hamburger with fresh toppings that include lettuce, tomato, onions, pickles, jalapenos, relish and variety of cheeses and newly introduced sauces. Add-ons include all-meat chili, fried eggs, smoked bacon, grilled peppers, mushrooms and onion rings.
Dovetailing with the B.Y.O.B. launch, Johnny Rockets will also debut a new artisan burger bun as well as a variety of new sauce options including a zesty chipotle ketchup.It’s all part of an ongoing effort to expand upon the superior quality of the brand’s core products.
In addition to the new customizable B.Y.O.B. option, as always, guests can accompany their hamburger with the restaurant’s signature crispy American fries and premium ice cream shakes, as well as a variety of classic sandwiches that have made Johnny Rockets an iconic dining destination since it opened its first location in Los Angeles in 1986. Since that time, Johnny Rockets has grown to more than 300 locations, serving 18 million hamburgers each year.
The B.Y.O.B. concept was rolled out at all Johnny Rockets locations nationwide on April 14th.
Posted By: Alexis Perry
5/20/14
