The Laguna Beach Visitors & Conference Bureau has just unveiled its new name ” Visit Laguna Beach ” which communicates the organization’s purpose to consumer and hospitality partners by developing a new brand identity for marketing tourism to and within Laguna Beach.
For the past year, the Laguna Beach Visitors Bureau underwent a comprehensive strategic planning process. Teaming with branding experts from And Company, a Los Angeles based marketing organization, a vision, new logo and theme Let Yourself Go’ was created for the destination.
Visit Laguna Beach will launch its new brand via advertising on the CBS television unit in Times Square mid-October. A 15-second spot hourly suggesting a Southern California sun and sand getaway to Laguna Beach during the harsh winter months will be seen by hundreds of thousands of passersby in Times Square including east coast residents, domestic and international visitors to New York over a three-month period. Hotel packages welcoming visitors to Laguna Beach during this time period will also be publicized.
Posted by Lauren Harrity 10/23/13
