By shipping an entire micro brewery to New York, the Paulaner Brewery is adding another chapter to its successful export history. From late spring 2013, beer enthusiasts will be able to enjoy freshly brewed Paulaner and typical Bavarian lifestyle in the centre of the American metropolis – approximately 6,500 km as the crow flies from Paulaner’s headquarters in Munich. Heart of the Brauhaus, which covers more than 4,000 square metres, is its very own micro brewery, which is currently being shipped from Bavaria to New York City.
A journey across the Atlantic –
With the shipment of the micro brewery, the preparations for the grand opening of the first Paulaner Brauhaus in the US have taken a big leap forward. With an overall weight of more than 12 tons and a height of about 3.2 metres, this is the first ever micro brewery that is being shipped from Germany to New York. Designed by the world famous brewery builder Caspary, the apparatus will soon produce approximately 1,000 litres of beer per day. To make sure every Paulaner beer tapped in New York will have the original, full-bodied flavour, Paulaner is also sending Andrea at Pelican Hill Resort – Newport Beachs Heidenreich to the Big Apple, a skilled master brewer from Germany.
In addition to the opening of the world’s 22nd Paulaner Brauhaus in New York City, the tradition-rich business has another reason to celebrate: Paulaner Weissbier is still the most popular beer of its kind in the world. Available in more than 70 countries around the globe, the Paulaner Brewery Group achieved record figures last year with 2.9 million hectolitres of beer sold.
For more information on the Paulaner Brewery, please go to www.paulaner.com
posted by Tiffany Haslacker
03/16/2013
