In what will be one of the first of its kind in the juice industry, Southern California-based Ritual Wellness and Northern-California-based Project Juice are excited to announce they will be joining forces, merging brands and identities so that they may bring their certified organic, non-GMO, cold-pressed juices, nut mylks, cleanses and plant-based foods to a wider audience across the country.
Uniting the companies under the Project Juice name, each of the new brand’s nine storefronts throughout San Francisco, San Diego and Orange counties will also operate under the Project Juice umbrella. Employees from both companies will operate as a team, uniting Ritual Wellness co-founder Marra St. Clair and her partner Lori Kenyon Farley with Project Juice founders Rachel and Greg Malsin and Devon Briger.
“We are thrilled to unite with Project Juice because it is the best thing for our customers,” St.Clair said.”The merge allows us to be an even better partner to our clients’ in their efforts to live well.”
The merge of the two brands, both leading forces in the juicing field Ritual Wellness since its inception in March 2010 and Project Juice since late 2012 with established reputations as being the best tasting, highest quality and most nutritionally-dense juices, results in a strategically curated menu of juices and cleanses, with exciting plans for 2015.
“The cold-pressed juice space has become very fragmented, very quickly, and information sharing is basically non-existent,” said Project Juice co-founder Rachel Malsin. “Through this merger process, we’ve already learned so much about how to be a better company. Ritual Wellness and Project Juice customers have a lot to look forward to.”
Taking advantage of the company’s expanded footprint, with the continued goal of making use of the freshest local and organic ingredients possible, Project Juice will be able to respond to the varying growing seasons up and down the West Coast by dividing sourcing between Northern and Southern California. The business merger immediately multiplies Project Juice’s purchasing power, enabling the company to work directly with more California farms. Purchasing directly from the farm, rather than through distributors, guarantees maximum freshness and quality while helping Project Juice to better support local growers.
Combining businesses also allows the two companies to create more efficient administration and operational systems, ultimately creating more time and bandwidth to focus on product innovations and an improved customer experience.
“Our joint mission is to provide the highest quality organic juice and plant-based foods, and to inspire people to live healthier lives,” Kenyon Farley said.
A revamped Project Juice website will launch in the first quarter, providing a better user experience, while a promotional offer of free shipping, which has long been requested by the company’s nationwide audience, will be the first of many projects under the new merger. Throughout the year, Project Juice will continue to expand with additional retail stores, product innovations and other undisclosed projects.
For more information, visitprojectjuice.com
posted 3/18/15 by Andrea Gonzalez
