Veggie Grill is proudly announcing their second location in Portland, Oregon, in the end of May, followed by their first location in Beaverton. In January 2012, Veggie Grill announced their partnership with restaurant developer Ed Casey.
Based in Portland and an Oregon resident for over 20 years, Casey’s experience is in building upon emerging trends in the restaurant industry. Casey found the perfect fit for the adventurous Portland consumer when he discovered Veggie Grill. He quickly pushed forward for expansion in the Pacific Northwest.
“I’m excited to bring the Veggie Grill and this concept to life in my home market,” says Casey, who previously developed, owned, and operated over 25 Baja Fresh Mexican Grill franchises. Casey introduced Oregon to Applebees in 1993 in a franchise venture and TGI Fridays in 1980. Casey also served as President and CEO of The Counter, a 2008 National Restaurant Association’s Hot Concept winner, and was recognized by the Oregon Restaurant Association in 2002 as “Restaurateur of the Year.”
The partnership is very critical, as it was Veggie Grill’s first expansion outside of its home turf: California.
“Ed’s expertise is invaluable to our introduction into this new market. We are excited to be working with him as we branch out into the Pacific Northwest,”says CEO, Greg Dollarhyde, who notes that they will open three locations in the Portland area by the end of 2012.
Since 2006, Veggie Grill has been redefining American comfort food with its delicious 100% plant-based cuisine.The restaurant chain’s mission is to break the stereotype of bland vegetarian food by combining hearty, plant-based proteins with bold marinades and sauces in familiar menu items that people can enjoy every day. Signature menu items include the “Santa Fe Crispy Chickin'” sandwich, “Sweetheart Fries,” and the “All Hail Kale” salad. All Veggie Grill locations offer a kid’s menu and wine and beer selection.
For more information visit the restaurant’s website.
Posted by Ann Chen
Edited by Melanie Figueroa
06/12/12
