Whether stemming from a lack of patrons as a result of the flailing economy or to keep up on the latest technological trends, eat-in-businesses are now shifting their sales strategies to take-out and delivery. Famous New York eatery Katz’s Deli now offers its signature Pastrami sandwich through online delivery service Delivery.com and even fine dining restaurants such as Odeon are now putting resources towards online delivery. Companies like Delivery.com make it easy for restaurants to add value to their brands through unconventional means, and with Manhattanites looking to get anything and everything delivered to their doorstep 24 hours a day, even the least likely contenders are now getting involved in the game.
posted 06/30/09
